Meet our Founder

Tory

Tory is the founder and visionary behind BeachWeek, a lifestyle brand built on the belief that everyone deserves time to rest, recharge, and feel cared for. With a lifelong passion for helping others, Tory created BeachWeek to spark joy, connection, and a little bit of sunshine in everyday life.

After years of serving others through mission-driven work, Tory saw an opportunity to make a new kind of impact — one that blends feel-good fashion with a feel-good purpose. Through thoughtfully designed, high-quality products, she brings people together around a shared message: it’s okay to slow down, and even better when you can do it in style.

Tory’s favorite part of leading BeachWeek is sharing its mission — helping people give the gift of rest to themselves or someone they love. Whether it's a cozy sweatshirt or a reminder to take a real break, BeachWeek is her way of making the world a little softer, one meaningful moment at a time.

Mission Driven

Rest & Relaxation

BeachWeek was born from a simple but powerful idea — that everyone deserves a break. In a world that often celebrates hustle over rest, BeachWeek stands as a joyful reminder to pause, recharge, and care for ourselves and others.

The brand emerged from the realization that it's often easier to ask for a beach vacation than to talk openly about needing a break. BeachWeek transforms that insight into action by offering more than just premium, limited-edition beachwear — it offers a movement. Each purchase supports a larger mission: encouraging a culture where taking time for yourself is not only accepted, but celebrated.

At its core, BeachWeek believes in the ripple effect — that something as simple as gifting a sweatshirt can spark conversations, spread awareness, and inspire people to prioritize well-being in their own lives and communities.

With The highest Quality Products

  • Made In Minnesota

    We utilize a Minnesota-based factory for both the design and manufacturing of our sweatshirts, ensuring a locally crafted and high-quality product.

  • Designed For Comfort

    Our sweatshirts are more than just a fashion trend. They're a blend of coastal charm and sophisticated comfort. Trust us, you'll feel good in more ways than one.
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