BeachWeek Club was born from a simple belief: it shouldn’t be easier to say “I need a beach week” than “I need a break.” Founded by a Minnesota social worker, BeachWeek is more than apparel—it’s a movement to normalize rest, joy, and mental health conversations.
Tory is the visionary founder of BeachWeek, a lifestyle brand that blends elevated, high-quality beachwear with a meaningful mission—to remind the world of the power and necessity of rest. Her own experiences have deepened her belief that taking time to recharge isn’t a luxury—it’s essential. More than filling a gap in the luxury beachwear market, Tory uses BeachWeek as a platform to celebrate rest as a vital part of well-being, inspiring people to slow down, savor life, and embrace the beauty of taking a break.